Utilizing digital platforms, a digital marketer may reach consumers, increase brand recognition, and advertise goods and services.

Because of the special blend of strategy, creativity, and planning that their work demands, digital marketers have many hats to wear. To keep up with the continually expanding digital media channels they utilize for campaign creation, deployment, management, and tracking, they must become proficient in a wide range of abilities and technologies.

The answer to the question “What does a digital marketer do?” would then vary greatly based on the specifics of the position or organization, as well as your current stage in the field.

What Do Digital Marketers Do?

Driving brand awareness and lead generation through digital channels is the responsibility of a digital marketer. To that end, they work to strengthen a company’s digital channels by producing, uploading, or updating content, keeping an eye on social media interactions and campaigns, and carrying out other tasks.

A typical day in the life of a digital marketer might involve managing social media marketing campaigns, working on SEO or search engine marketing initiatives, supervising email campaigns, and producing content for a company blog, depending on the organization, industry, and seniority of the role.

Digital marketer typically handle some or all of the following duties related to digital marketing:

Social media marketing

Reaching the large audiences who use social media platforms like Facebook, Twitter, Instagram, Reddit, and LinkedIn is the main goal of social media marketing, and doing so necessitates planning clever and pertinent content campaigns. In addition, a social media manager must be aware of their public relations opportunities and engagements (the job entails some customer service) as well as their contacts with well-known influencers.

Inbound marketing

Everything that has to do with getting people to visit, interact with, and convert on your business website is referred to as inbound marketing. This usually entails populating your website with the kind of engaging and informative content that appeals to the target audience, such as thought leadership pieces, practical blog posts, and the like.

These should be carefully planned and written to either have a compelling enough hook to get shared by your audience on other platforms or rank highly for frequently searched topics. A solid digital marketer strategy must now include inbound marketing, but doing it well can be challenging since content that is too blatantly promotional will not be shared as much.

Email marketing

To pursue a career in digital marketing, you will need to master the art of communicating with clients via email. The most direct approach to develop relationships with your current clients, tell them of updates, and increase their level of involvement with your brand is usually through email marketing. Of course, one efficient technique to perhaps contact new target customers or clients is through a low-cost, highly focused email marketing campaign.

Content marketing

Content marketing, which is a subset of inbound marketing, is the process of creating excellent content and formulating a thorough content strategy. A content marketing expert would be an expert in producing engaging content for a wide range of platforms and media, such as blogs, podcasts, videos, social media posts, and much more.

Public relations

Digital marketer are often active in their company’s efforts to secure media coverage. They can help your team members create thought pieces or expert articles for well-known blogs or online magazines, or they can arrange for interviews with podcasts, digital newspapers, and other media. As a result, the company’s visibility is increased and its leadership is recognized as subject-matter authorities.

Pay-per-click (PPC) ads

Paying for advertisements is a straightforward way that guarantees more prospective customers will see your brand or website. Though it may seem straightforward, PPC advertising requires a well-planned approach to guarantee that your ads are only displayed in the most profitable locations given the real money involved.

Search engine optimization (SEO)

The art of search engine optimization (SEO) involves raising a website’s position on Google and other search engines in order to increase website traffic. To put it simply, SEO-focused digital marketer

identify potential search terms and phrases that clients may use to get information online. Then, they modify their content to target those searches while also taking factors like link building and content indexing into consideration.

Pay-per-click (PPC) ads

Paying for advertisements is a common definition of search engine marketing, as it guarantees that more prospective customers will see your business or website. Though it may seem straightforward, PPC advertising requires a well-planned approach to guarantee that your ads are only displayed in the most profitable locations given the real money involved.

Marketing analytics

The term “marketing analytics” describes the range of instruments that you might use to evaluate the effectiveness of your digital marketer campaigns after the fact. Indeed, one of the main advantages of digital marketing is that campaign ROIs are considerably simpler to demonstrate.

These days, you can obtain extremely thorough analyses of your digital traffic’s origins and destinations, as well as the best keywords and image combinations for clickthroughs. By sifting through this deluge of data, it is possible to make sure that every digital marketer campaign improves by learning from the mistakes of its predecessor and retargeting the right audience going forward.

Digital Marketing Job Description

The majority of the following obligations can be found in a standard job description for digital marketing, notwithstanding the great degree of variation in the duties and digital marketer abilities required by different positions:

• Describe, plan, and execute digital marketing campaigns, such as PPC, email, social media, content, and search engine optimization (SEO and SEM) initiatives.
• Oversee and direct social media marketing initiatives, choosing the best social media sites and channels among other things.
• Prior to assessing performance and producing reports, analyze campaigns to identify the appropriate metrics and key performance indicators (KPIs).
• Find fresh approaches to increase conversion and lead generation.
• To increase the effectiveness of digital marketer initiatives, cross-disciplinary collaboration is encouraged. This includes working with designers, developers, and communications specialists.

Digital Marketing Jobs

The subject of digital marketing is vast and encompasses a wide range of employment positions. A handful of the best positions in digital marketing are as follows:

Digital Marketing Specialist

As a Digital Marketing Specialist (or, if you have more expertise, as a Digital Marketing Manager), you would be in charge of creating all online marketing campaigns and the overall content strategy. In your role as a digital marketing specialist, you’ll be in charge of increasing brand recognition and awareness while directing traffic in order to attract new clients. In order to maximize your digital marketing efforts, you will frequently be expected to stay current with emerging technologies. Analyzing your marketing initiatives will also be necessary.

SEO Specialist

Your expertise in SEO will be put to use in these digital marketing roles as you work to enhance content and increase traffic. A manager or SEO specialist would create material and content projects with the express purpose of assisting a business in rising to the top of search results. This kind of SEO expert would also offer advice that would help content producers stay on course and provide insightful knowledge about the content strategy needed to improve social media and Google search engine rankings.

Content Marketing Specialist

A content marketing specialist will be the one in charge of both content creation and a content strategy plan, making sure that you improve Google ranks and traffic. You would make a plan for the content you would employ, including blogs, social media, videos, and print. Using the keywords the SEO team provides to increase the effectiveness of your content, you may work in the marketing department or report to an SEO manager.

Social Media Manager

A social media manager’s main responsibilities would be to produce engaging content for social media on all platforms, plan its release so that your target audience will interact with it, and increase website traffic to your business’s website. You would probably be in charge of managing all customer contacts with your brand in this capacity as well.

Marketing Automation Coordinator

The impacts and outcomes of a marketing campaign are the primary concern of a marketing automation coordinator. Additionally, it’s a more technical role where you would look for the best software to assist in identifying significant client behaviors. Along with monitoring campaign performance, you would also be involved with measurement, web analytics, and statistics.

UX Designer

Web sites and digital marketing apps must be developed from start to finish by User Experience (UX) Designers. UX Designers must comprehend the website from the perspective of the entire marketing experience, regardless of whether they are employed by a web development or digital marketing team. To that aim, they must be well-versed in audiences and the specific goods or services that each client provides.

Email Marketing Specialist

Email is one of the most effective ways to connect with a loyal target group. Email marketing specialists work in a particular area of content development and marketing that is mostly focused on lead generation. As such, they typically collaborate on targeted campaigns alongside content managers and/or digital marketing managers.

What Is Digital Marketing?

All marketing initiatives that employ digital media (also known as “electronic devices” and “digital channels”) to reach consumers and advertise businesses, goods, and services—such as websites, social media, mobile apps, email, text messaging, and more—are collectively referred to as “digital marketing.”

Just as numerous are the possible objectives of digital marketing, which include building a corporate or brand identity, reaching out to customers, running information campaigns, enhancing user engagement, turning browsers into buyers, raising sales, and more.

Examples of Digital Marketing

Some examples of digital marketing include:

Websites

Websites are the foundation of digital marketing; they provide an infinite number of venues for advertising, whether it is on your own company website or the websites of others. These include banner adverts, Google ads, Instagram and Facebook sponsored posts, and any other social media platform that allows sponsored content.

Email marketing

Businesses use email marketing to connect with existing clients to foster more customer interaction and to connect with new prospects to persuade them to become part of your community. Developing a thorough email marketing strategy is a great, low-cost method of maintaining audience engagement and brand awareness.

Social media marketing

In order for consumers to communicate with brands directly, it is increasingly crucial to engage them across all social media channels. The native original content that appears on a brand’s own Twitter feed, Instagram, Facebook, Pinterest, Quora, LinkedIn, or TikTok—all platforms where a brand may engage with an audience, highlight its products, and promote word-of-mouth—is what is meant by this, not the paid placement of advertising.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

The first line of defense for getting your material in front of potential viewers—especially those who are doing online searches—is this kind of search marketing. Taken as a whole, they signify the process of using search engines such as Google to raise the likelihood that your content appears in the top few pages of users’ search results. This last but equally important part of content marketing makes sure that your blog posts and other written materials raise your Google ranking in a way that attracts and enlightens new readers.